It’s widely accepted that today’s markets demand that marketers target their potential customers more precisely, to avoid waste and to ensure the relevance of their communications.
Also:
Emotion ... great! But what do we mean by it?
Behavioural advertising
Influentials: accident or design?
July: Measuring the internet
September: Understanding and planning the media mix
October: Creative development
November: Brand loyalty: does it exist, and how do we know?
December: Environmental ads: greenwash or green communication?
