Advertising Research 2007

17th October 2007, London

Engagement its advocates argue is what any communication must seek to achieve in order to have a positive commercial impact which would explain its recent rise to the top of the advertising agenda.

This year’s programme includes a mix of industry practitioners and clients who will share how they are using engagement as a driving force in developing campaigns, how to evaluate the measurement and prediction of engagement and emotional responses and what it can achieve;
Understand what Engagement is
Learn what IPA Effectiveness Awards can teach us about advertising engagement & success
Discover how semiotics can be used to better understand the power to engage
Understand the changing world of push-to-pull advertising and the opportunity for engaging the audience & co-creating meaning with them
Hear how engagement can be measured and what it has delivered for a number of brands
Learn how to use Tremor Panels & direct sales for engaging consumers to seismic effect
Discover what Active Marketing can achieve in place of passive TV in engaging your audience.