| Issue |
Topic |
Buyers' guide |
| September |
Understanding and planning the media mix |
Pre-testing
|
| October |
Creative development |
|
| November |
Brand loyalty: does it exist, and how do we know? |
|
| December |
Environmental ads: greenwash or green communication? |
|
| |
|
|
Buyers' guides
Buyers’ guides are currently published on the following
topics:
- Ad-tracking services
- Omnibus surveys
- Pre-testing systems
- Customer satisfaction research
In addition to providing Admap readers with
extremely useful directories, the Buyers’ Guides* provide
an excellent opportunity for sponsorship and advertising.
For more information on submitting an entry in one of these
guides,
please contact Diana Pounsford on +44 (0)207 326 8604 or
email her at
diana.pounsford@warc.com.
*Buyers’ guides list relevant companies from
the UK and Ireland only |
