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Brain science is revolutionising advertising thinking and research; what are the implications for advertisers?
Erik du Plessis
There is nothing new about buzz, but internet and blogs have changed its role in marketing communications
Shula Bigman, Communication Options
With the internet spearheading today’s marketing, why do so many companies fail to exploit its potential?
Stan Rapp
Exactly how do consumers process ads, and how can we discover the effects?
Dr Alastair Goode, Duckfoot
An outline of the many ways in which campaign evaluation can be misleading or just plain wrong
Les Binet, DDB Matrix
Whatever else it is, engagement is not a media audience metric
Erwin Ephron, Ephron, Papazian & Ephron
How will effective planning evolve and who will be responsible?
Jim Taylor, Mediaedge:cia
Why China is so important to the WPP Group – and so many of its clients?
Sir Martin Sorrell, WPP
How is technology changing consumers' behaviour and expectations?
Nigel Sheldon, Starcom
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