Admap - Making advertising, marketing and research more effective

'Admap is the conscience on marketing's shoulder'
Sir Martin Sorrell, CEO, WPP

'The advertising business badly needs a forum for ideas of substance and use. I find Admap quite unique in this role.'
Erwin Ephron, Partner, Ephron, Papazian & Ephron Inc., New York

'Admap provides a valuable window into thinking among industry practitioners who are on the leading edge of development and application of best practices in advertising and media research.'
Larry Goldstein, Media Management, Inc.

'Admap is not a magazine. It's a dialogue, a text book, a reference manual, a challenge, a stimulus, a weapon, a source, and a damned good read. It's indispensable.'
Rob White, President, Fallon Minneapolis

Admap will keep you up to date with cutting edge practice, important issues and new thinking worldwide about advertising and marketing communications.

Admap draws on material from around the globe to keep its readers abreast of the very latest ideas and techniques, providing you with the vital edge you need to keep one step ahead. It shows how new research tools and the lessons of successful practice can be applied to extract the greatest possible benefit from the communications budget.

Admap's reputation for revealing innovation in the industry is unrivalled. Much of today's practice in such diverse areas as advertising research, media planning, monitoring advertising performance and account planning was pioneered through its pages.

Admap is a unique and indispensable resource for thinking people worldwide who wish to address the fundamental issues relating to the management of consumer and business communications.