Jul 3, 2009

In Admap This Month

Retail marketing

The economic downturn, combined with the digital revolution, is set to change high street retail for ever.

How TV builds brands at low attention

TV advertising builds strong brands because it is a high engagement, low attention medium.


Also in this issue

  • Maximising media synergy for cost-effective brand building
  • Simulation gives insight into long-term advertising effects
  • Brand values must be right to fit the nostalgia megatrend
 

 

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